Macy's Prepares Exclusive Brand Launches for Spring

Four new fashion brands and two home line expansions will roll out this month and April exclusively at Macy’s.

The new fashion brands include Ellen Tracy for women’s better sportswear, Kouture by Kimora for young trendsetter apparel, Threads & Heirs for men’s casualwear and mstylelab for jewelry and hair accessories for young contemporary consumers. The home line expansions include multiple mattress styles for the Martha Stewart Collection and casual Latin-inspired dinnerware for Vida for España by Eva Mendes.

In other Macy’s news, the latest Kenneth Cole Reaction men’s sportswear line will be available exclusively this fall at stores within the U.S. and its territories.

The men’s collection will include denim, graphic tees and woven shirts—all targeting a young, casual and price-conscious demographic. The sportswear will initially hit 150 Macy’s stores and online at www.macys.com in September. The in-store rollout will see the apparel in Reaction-themed, shop-within-a-shop concepts. A further 550 store launch will follow. The sportswear range builds upon Macy’s current Kenneth Cole Reaction offerings such as footwear, outerwear, tailored clothing, dress shirts and ties, pants, bags and luggage, small leather goods, belts, men’s jewelry, sunglasses and fragrance.

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