Marathon Secures Deals for “Saddle Club”

Marathon Media has secured a number of apparel and home furnishing deals for its girls’ series “Saddle Club.”

Sun City will make apparel and accessories and CCI will produce shoes. CTI will make bed linen and Benjamin is on board for socks.

The Saddle Club licensing program was launched in France in 2008 and there are now more than 20 licensees on board with all key product categories covered, including publishing, magazines, comic books, audio CDs, videos and a partwork, promotions, stationery and apparel.

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