Margaritaville to Brand Outdoor Décor Line

Schou USA and Margaritaville Enterprises have teamed up to launch a new outdoor furniture collection, slated to hit retail in 2011.

The Margaritaville-branded line will include beach furniture, umbrellas, pavilions dining and deep seating sets, as well as a wide range of accessories for outdoor entertaining. The furnishings are being developed now and Schou is in discussions with retailers.

“Schou’s passion for quality and innovation and their understanding of the Margaritaville brand makes them the ideal partner to collaborate with us on the design and marketing of an outdoor furniture collection,” says John Cohlan, chief executive officer of Margaritaville Enterprises. “The casual living category is eager for innovation and Schou will raise the bar on product design, quality, functionality and creativity.”
Schou USA also has the license to celebrity chef Jamie Oliver.

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