Marvel, Reebok to Launch Kids' Footwear at Finish Line

A line of Reebok children’s sneakers, featuring Marvel Entertainment’s Spider-Man, will hit Finish Line stores nationwide this spring.

The new footwear range is an expansion of Marvel’s relationship with Reebok, which began in spring 2008 with the launch of Iron Man and The Incredible Hulk children’s sneakers.

“The co-branded partnership with Reebok and retail support at Finish Line enables Marvel to further maximize the exposure of the brand and expand our presence in key distribution channels,” says Paul Gitter, president of consumer products for North America, Marvel Entertainment. “Based on the consumer reaction to our previous collections with Reebok, we are sure the new Spider-Man sneakers will be a hit with kids and parents alike.”

Marvel Entertainment is a wholly owned subsidiary of The Walt Disney Company.

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