Mattel Adds WWE, New Line Hits Stores

World Wrestling Entertainment has a new line of toys rolling out this week from new partner Mattel, home to Barbie and Hot Wheels.
WWE’s former partnership with Jakks Pacific concluded at the end of 2009.

Mattel’s branded WWE line will include action figures (The Big Show, Rey Mysterio), roped ring play sets and light-up championship belts, reports the New York Times. No further details have been released on the length of the deal or dollar amount.

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