Mattel to Develop Concentration Games

NeuroSky and Mattel have teamed up in a multi-year deal to introduce a new range of toys based on the power of concentration. The line of toys and games will include a headset featuring NeuroSky’s ThinkGear technology, which recognizes brainwave activity during concentration. MindFlex will be the first game to launch, where both “mind-eye” coordination and physical insight are used. The player must levitate and guide a small foam ball throughout an obstacle course. MindFlex will hit stores this fall and will retail for $79.99.

Brought to you by