MGA Adds Another New Doll Line

A month after MGA’s new Moxie Girlz fashion doll launch, the company has revealed yet another doll range — BFC, Ink. or Best Friends Club, Ink. The latest doll line focuses on five characters — Addison, Kaitlin, Calista, Aliesha and Noelle — and incorporates a literary program. Each doll comes with outfits, accessories and a BFC, Ink. book with lock and key, as well as a BFC, Ink. membership card, which unlocks games at www.bfcink.com. The online destination also features the characters’ blogs and other activities.

The line’s literary partner Parragon Publishing. supports the dolls with a series of tween-targeted fiction books, as well as a club kit and scrapbook. Titles slated for print include “Beauty Bible,” “Party Planner” and “Style Book.” Other BFC, Ink. add-ons to the range include a laptop ($44.99), secret sign-in journal ($24.99) and a collectible charm accessory pack and jewelry set ($5.99 each).

“BFC, Ink. is an educational and interactive brand that focuses on understanding the real-life challenges that today’s girls are facing,” says Isaac Larian, chief executive officer of MGA Entertainment. “Our research shows that girls seek a role model whom they can depend on and relate to. Armed with this knowledge, we created a line based on the central idea of true friends and the many ways to experience the power of friendship through doll play, books, journals and more.” The dolls come in two ranges — fashion dolls (all characters) and 18-inch dolls (Kaitlin, Addison and Calista only) — and retail from $16.99 to $39.99.

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