New Gogo’s Range Adds Trading Cards in U.K.

Power Gogo’s, the latest collectible character series from Gogo’s Crazy Bones, has launched in the U.K. The figure line is produced by Magic Box International and Promociones Premier International.

The new range features 90 new characters and a trading card game. The U.K. release is supported by a TV ad campaign.

Bulldog Licensing represents the brand and already boasts deals with Bacup for footwear, Sambro for stationery, Portico for greeting cards, Pyramid for posters, Roy Lowe and Sons for socks, Infocado for calendars, Zap for bedding, Halsall for wheeled toys, Poetic Gem for apparel and MV Sports and Leisure for plush toys. Publishing partners include Penguin and Random House, which plan to add new titles this year.

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