NVCP Scoops Up Deals Across Europe

Nickelodeon and Viacom Consumer Products (Suite #26) has signed a number of deals across Europe and Israel. In Germany, NVCP has signed two new deal extensions. Austria’s PEZ International will continue to produce SpongeBob SquarePants-branded sweets dispensers filled with PEZ-branded candies. The deal now runs until December 2010. A two-year deal renewal with United Labels will see Dora the Explorer apparel, bathrobes and hosiery lines continue to be available across Austria, Germany and Switzerland.

In the Netherlands, NVCP has launched an innovative supermarket promotion across 422 doors including branches of Agrimarkt, Boni, Deen, MCD, Poiesz and Supercoop. The multi-property promo is based on a collectible game called Nickos, involving round, colored discs given out with every 10 euros spent in-store. The eight-week promotion includes a spinning top, collector’s album, slammer and a Nickos carrying tube.

In the UK, the licensing program for Go, Diego, Go! is expanding. The master toy licensee is Fisher-Price. Paramount Home Entertainment has launched a range of DVDs. Accessories for Technology has launched a range of products and 2K Play is set to launch Go, Diego, Go!: The Great Dinosaur Rescue game on Nintendo DS and Wii.

NVCP has also signed book deals on Go, Diego, Go! with Leapfrog, Simon and Schuster and Alligator. Greetings cards are being supplied by Gemma.

NVCP EMEA has partnered with Nestle subsidiary Osem, the biggest food manufacturer in Israel, to produce SpongeBob SquarePants tomato ketchup and kosher soup croutons — a first for licensor and licensee.

NVCP’s three-year international partnership with 2K Play, part of Take-Two Interactive Software, is seeing the rollout of Nickelodeon preschool-branded product for Nintendo DS. Dora the Explorer Saves the Mermaids was released across Austria, Belgium, Germany, Luxembourg, the Netherlands and Switzerland at the beginning of this month. Also this month, The Wonder Pets!: Save the Animals game was launched in Australia.

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