More than 70 of the U.K.’s Marks & Spencer stores will be rolling out co-branded PGA Tour apparel and more.
The PGA Tour line will include men’s knitwear, jackets, pants, sweatshirts and hosiery, as well as scarves, gloves, cufflinks, towels and bags. There will also be gift items such as playing cards, golf balls, range finders and key rings. The merchandise will also be available at the retailer’s Web site.
“We are delighted to be the U.K.’s exclusive high-street retailer for PGA Tour co-branded clothing and other select merchandise,” says Richard Price, Marks & Spencer’s trading director for menswear. “Our customers have always appreciated the high quality, authenticity and great value of our product offer. The addition of the PGA Tour merchandise, which speaks the same values, will be a fantastic complement to this. We are confident that this collaboration will be a great success.”
The PGA Tour’s international licensing agent Global Brands Group brokered the deal.
