Punky Fish Signs Back-to-School and Watch Deals

Performance Brands has signed two new deals for fashion brand Punky Fish covering back-to-school and watches. Lannoo Graphics is signed for a line of back-to-school to include ring binders, books, pencil cases and year planners. The deal covers the UK, France and Benelux. Punky Fish watch licensee, Hana Time, which already supplies watches to the 14 Punky Fish stores in the UK and internationally, is broadening the retail distribution to include catalog retailer Argos, as well as jewelry, fashion shops and online retailers.

Performance Brands is also looking to sign deals for fashion bags and accessories for Punky Fish.
The new deals join a licensing program that includes footwear and personal care.

“Punky Fish is an iconic fashion brand for girls and it is great to be signing some strong new deals,” says David Ball, managing director of Performance Brands.

The brand started life in London’s Camden Market and has 350 wholesale accounts in the UK and Ireland, from independents to department stores. Its international stores in Europe and the Middle East are franchise operations.

Brought to you by