Rainbow Signs Panini for Multi-Territory Huntik Deal

Rainbow has signed a multi-territory sticker album deal with Panini for its boys’ property Huntik, developed in partnership with Big Bocca Productions and m4e. The deal covers the UK, Germany, France, Spain and Portugal.

Panini has previously worked on Rainbow properties such as Tommy and Oscar, Winx Club and Monster Allergy. The business already distributes Huntik sticker albums in Italy and has expanded the deal to include 3D flow-pack figurines and comic books. Panini has committed to support the Huntik launch with a television, press and sampling campaign.

The first Huntik series is airing in over 30 countries. The second season has sold to over 50 territories, including the UK and the US. The launch of the Panini product range will complement the broadcast of the series in each territory.

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