Rossignol Taps IMG Worldwide to Expand Brand

Snow, ski and mountain brand Rossignol has teamed up with IMG Worldwide to extend its licensing into a number of categories. Rossignol is newly independent from previous owner Quiksilver.

IMG Worldwide is currently seeking partnerships for the brand in footwear, eyewear, sports bags and other related accessories.

“It is a privilege to be handling an important part of the new strategy of this iconic 100-year-old winter sports brand,” says Bruno Maglione, IMG Worldwide’s executive vice president and co-managing director. “We are impressed by Bruno Cercley’s [chief executive officer of Rossignol] vision for the future development of Rossignol and his total commitment to its roots in performance and technical leadership. With the next Winter Olympic games around the corner, audiences will be reminded of Rossignol’s brand dominance and the attractiveness to partner with it in appropriate ancillary categories.”

Brought to you by