Scholastic Inks Master Deal with "Chuggington"

Ludorum has selected Scholastic as master publisher for “Chuggington” in the U.S. The preschool series recently debuted on the Disney Channel.

In the deal, Scholastic now holds all storybook and novelty rights for the series’ children’s book program. The publisher is planning a number of formats, including paperbacks, board books, novelty and readers—all targeted to kids ages 2 to 6. A January 2011 launch will include five titles (paperback, reader, sticker storybook, oversized board book with flaps and die-cut shaped board book), followed by another paperback and reader in April 2011.

“Teaming with Scholastic, who not only has a broad reach at retail, but also direct access to kids, teachers and parents through their unique distribution channels into schools, continues our tradition of working with the best partners around the world,” says Maureen Taxter, senior vice president of U.S. consumer products at Ludorum. “We have no doubt that, through their books, Scholastic will capture the beautiful graphics and great storytelling that makes Chuggington so special.”

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