Sears to Open In-Store Beauty Shops

Beauty departments will soon debut in 13 select Sears mall locations throughout Chicago, Los Angeles and New York. Grand openings will take place this month through September. Sears Beauty will offer shoppers a wide variety of cosmetics, skin care, bath and body and natural and fragrance products from brands such as L’Oreal, Maybelline, CoverGirl and Calvin Klein. The retailer is also the exclusive US partner of France-based botanical products brand Yves Rocher.

“Sears Beauty is dedicated to providing a whole new way of accessing beauty products in a personalized and approachable way,” says Andrea Goldner, Sears Beauty’s divisional merchandise manager. “Our goal is to help customers obtain a mix of beauty products, both in store and online, that meet their individual needs and complete their head-to-toe look.”

The grand openings will feature special deals, including a free cosmetic bag and brush set with any $25 cosmetics, fragrance or bath purchase, as well as a $10 Sears reward card with any $50 beauty purchase.

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