Significant Growth Reported at Last Week's MAGIC

MAGIC Marketplace convened last week in Las Vegas, posting substantial growth in exhibitors, brands, square footage contracted and buyer attendance.

At this month’s event, more than 100,000 net square feet of new floor space was added—a 16 percent increase over last year, bringing total square footage to 750,000. MAGIC brought in 1,200 new exhibitors and first-time buyer registration was up more than 9 percent. International presence was strong, too, with a 13 percent increase in overseas buyer registration. In addition, MAGIC launched two new shows, Workroom and FN Platform.

“Trade shows have not been immune to the economic climate,” says Joe Loggia, chief executive officer of Advanstar Communications, parent company of MAGIC. “The MAGIC Marketplace is an important event for the apparel industry and it’s encouraging that it’s showing signs of growth—in the number and size of the exhibits, as well as a significant increase in people registered to attend from all over the world.”

For information about MAGIC Marketplace, which takes place every February and August in Las Vegas, visit www.magiconline.com.

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