Susan Boyle Taps Bravado for Merchandise
“Britain’s Got Talent” star Susan Boyle has selected Bravado to manage her merchandise program in support of her debut album “I Dreamed a Dream” and upcoming world tour.
“Susan Boyle has come out of nowhere to be one of the most important debut artists of the last six months,” says Tom Bennett, chief executive officer of Bravado. “We are excited to work with her to translate her undeniable appeal to a wide range of merchandise.”
Earlier this month, Bravado signed on Rihanna, Mariah Carey, Alicia Keys and Whitney Houston.
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