Targeting Earth Day with Rogan Gregory

CFDA award-winning designer, Rogan Gregory and Target have partnered for the second time, promoting a line of environmentally friendly apparel for spring. After the success of Gregory’s first line for the retailer, with the collection selling out in days, the designer will be launching a collection based on Loomstate, his eco-friendly line. The Loomstate for Target line will offer men’s and women’s apparel, priced between $14.99 and $44.99, using environmentally sustainable materials such as 100 percent certified organic cotton, linen and silk.

The line will debut on target.com and select Target stores on April 19 and will be available through May 16. The launch is timed to coincide with Earth Day on April 22.

Iconic tees with nature-inspired graphics, authentic washed denim, relaxed hoodies, and simple chic tanks and dresses are representative of Loomstate’s easy, fashion-forward sensibility.

The core Loomstate collection is sold at Saks Fifth Avenue, where an organic cotton blouse sells for $192 and an organic sweater is $161. Barneys New York features a Loomstate for Barneys New York collection in its Co-op units.