Taylor Swift to Create Line for American Greetings

A line of greeting cards and more will be written and designed by country singing star Taylor Swift for American Greetings.

The spring 2010 range will include greeting cards, gift packaging, stationery, online photo personalization products and online greetings. It will be sold in stores throughout the U.S. (including U.S. military bases worldwide), Canada, Mexico, Australia, New Zealand and the U.K, as well as online at www.americangreetings.com and www.photoworks.com.

“We are absolutely thrilled and honored to introduce Taylor Swift as the newest writer and creative contributor to the American Greetings family,” says Zev Weiss, chief executive officer at American Greetings. “Her abilities as a storyteller and songwriter make her a natural at writing cards for consumers of all ages. She has the unique ability to connect with her fans through life experiences and greeting cards do the same—cards help people express, connect and celebrate these events with the important people in their lives. We believe it’s a natural fit.”

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