TCNE Confirms L&M Rights for "Total Drama"

Turner CN Enterprises has acquired the licensing and merchandising rights to Fresh TV’s Total Drama franchise, a tween-targeted animated comedy reality series that parodies reality television.

TCNE will be responsible for product licensing and home entertainment for “Total Drama Island,” “Total Drama Action,” “Total Drama World Tour” and “Total Drama Season 4.”

“Total Drama Island” became Cake’s best-selling property of 2008 and the most-watched program on Cartoon Network by 11 to 16 year olds. Three 26-episode seasons have now been produced with each season supported by unique multiplatform games, a Web site and competitions that are all tied into weekly episodes.

“‘Total Drama’ has an authentic and compelling cast, extremely hilarious challenges and off-screen multiplatform elements where tweens can get more involved,” says Jason Rice, director of licensing (Russia, Africa, the Middle East and Israel) and live events for TCNE. “We’re thrilled to be developing an innovative merchandise program focusing initially on soft lines, publishing, DVD and promotions targeting boys and girls ages 8 to 13 years.”

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