The Valen Group to Represent IHOP

Restaurant chain International House of Pancakes is now seeking license partners through newly appointed agent The Valen Group. “We have developed a solid, short- and long-term entry strategy for IHOP and are seeking strategic licensees now,” says Janna Markle, vice president of licensing at The Valen Group. “In our work, we have uncovered insight into unique characteristics of the brand which differentiate it from other restaurants and have identified strategic opportunities for brand expansion they can best serve.”

The Valen Group is seeking partners in a variety of categories, including ice cream and candy for IHOP’s Rooty Tooty Fresh ‘n Fruity flavors, iconic and nostalgic apparel, a waffle maker and griddle for cooking at home, as well as convenience-oriented breakfast products to be sold at grocery stores.

The Valen Group has also worked with other restaurants such as Macaroni Grill, Chili’s and TGI Friday’s.

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