TLC, Iconix Brand Group Form European Subsidiary

The Licensing Company and Iconix Brand Group have paired up to create a new subsidiary, Iconix Europe, which will be responsible for further developing and expanding the Iconix brand portfolio throughout Europe.

The agreement sees an investment group led by TLC and Albion Equity Partners acquiring 50 percent interest in Iconix Europe in exchange for $4 million.

“We are excited to be partnering with TLC, who are recognized as licensing experts in the European marketplace,” says Neil Cole, chairman and chief executive officer of Iconix. “With early signs of success in our recently formed international partnerships in China and Latin America, we have found that having local expertise with local resources around the world is instrumental to the success of rolling out our brands globally. International expansion remains an important initiative for our organic growth, and we look forward to working with TLC to grow our brands through this new venture.”

Iconix Europe will follow the same business model as Iconix Brand Group, signing traditional and direct-to-retail licensing agreements for its brands. Currently, there are 11 licensing agreements in Europe.

“This is an important relationship for both TLC and the European retail marketplace,” says Melvin Thomas, chief executive officer and co-founder of TLC. “We are excited to be partnering with Iconix who have clearly helped re-define the licensing and brand extension business globally. TLC is uniquely qualified and respected throughout Europe and we will be looking to translate the Iconix model and brand assets into real industry success through our local offices in London, Munich and Paris.”

Iconix Brand Group’s other international partnerships include Silas Chou’s Novel Fashions in China and The Falic Group in Latin America.

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