Turner has Ambitious Plans for Adult Swim

Turner has announced that key Adult Swim brands are now available for licensing across the EMEA region. The channel’s original comedy shows include Robot Chicken, Aqua Teen Hunger Force, Metalocalypse, Great Job! and The Venture Bros. Adult Swim targets adults 18 to 34 years old with a strong male bias. The channel’s content, including full episodes, clips and online games are accessible via the dedicated web portal www.adultswim.co.uk.

“Adult Swim is the first adult-focused proposition that we’ll be licensing from our extended portfolio of brands,” says Alan Fenwick, vice president of Turner CN Enterprises. “The licensing of Adult Swim marks a point of evolution for our business. The brands allow us to target an older demographic. Just like the Adult Swim properties, their fans tend to be non-conformist. This thinking has led to deals with PlayStation Home where clips are shown within a 3D virtual cinema and iTunes where consumers can download their favorite content.”

Adult Swim has been selectively rolling out its titles throughout the EMEA territories over the last three years and has a growing on-air presence and fan-base in Germany, Spain, the Nordic regions, Russia and South Africa. In the UK, Robot Chicken: Star Wars 1 & 2 topped both the DVD TV retail chart and the iTunes TV show download chart on their release in August 2008 and August/September 2009, respectively. Now Turner CN Enterprises are ready to pick up the pace and take the Adult Swim brand to the next level.

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