Summit Entertainment’s new film, Twilight, is set to open in a matter of hours, and has already proved a recession-beating licensing deal for teen specialty store chain, Hot Topic. Despite dismal retail sales of late, Hot Topic posted Q3 sales and earnings that beat analysts’ expectations, and the specialty chain maintained their Q4 forecast, rather than lowering it in line with the majority of U.S. retail conglomerates. Hot Topic posted a Q3 profit increase of 11.4%, largely attributed to an influx of sales from the licensing deal with the teen movie Twilight.

Chief Executive Officer of Hot Topic Inc. Betsy McLaughlin, said Twilight is poised to be one of the company’s top three licenses of all time, with the excitement surrounding the release of the film, and Halloween helping to boost sales for the retailer.