UK’s ‘Grandpa in My Pocket’ to Launch Product

Decode Entertainment is planning a range of licensed product based on CBeebies-aired series Grandpa in My Pocket. Brandzoo is the first to sign as the property’s UK agent. Brandzoo is seeking partners for publishing, apparel and toys.

Adastra Creative is currently working on season 2 for the preschool series. Grandpa in My Pocket, targeted to ages 4 to 6, debuted in February on CBeebies.

“It’s a privilege to work with two of the most celebrated names in children’s television and genuinely exciting to be developing a campaign for a wildly popular television show that has a strong identity even before it reaches retail,” says Jenny Johnstone, managing director of Brandzoo. “We’re now looking forward to working with Adastra on the creation of products across a number of categories that we are sure will do justice to the success and style of this wonderful family brand.”

DHX Media’s Decode Entertainment holds the worldwide TV, DVD and consumer product rights.

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