UK’s Hannah Montana Magazine Gets Ad Boost from Sassy

This week sees the launch of the first DeAgostini Hannah Montana magazine in the UK, backed with a major television advertising campaign. The So Hannah Montana ad campaign was produced by Sassy Films, and features three teen girls in a Hannah Montana bedroom set. The Hannah Montana theme tune, “Best of Both Worlds,” plays as the girls turn the pages of the magazine and dance. The commercial is being shown on UK terrestrial and satellite channels in the UK this month, and rolls out to Australia, Malta and New Zealand this year.

In 2010, it will be shown in South Africa.

Brought to you by