Warner Bros. Reveals Deals for Next Potter Flick

A number of deals have lined up for Warner Bros.’ upcoming July 15 release of Harry Potter and the Half-Blood Prince, the sixth installment of the franchise.

The latest agreements include:

- Neca and Corgi International Limited as global master toy partners
- Mattel for Scene It? Harry Potter 2nd Edition
- Noble for wands, chess sets and high-end sculptures

Other licensees signed are Panini, DeAgostini, Hasbro, Rubie’s Costume, Exhibitgroup/Giltspur, Artbox Entertainment, Gentle Giant, Giant Merchandising, Jibbitz, BioWorld Merchandising, Andrews McMeel Publishing and Tonner Doll. The products will be available at retailers nationwide, including Hot Topic and online at www.WBshop.com.

“Harry Potter is a fan favorite and has captivated audiences for years,” says Karen McTier, executive vice president of domestic licensing and worldwide marketing for Warner Bros. Consumer Products. “The franchise’s global influence allows top licensees the opportunity to create imaginative and innovative product lines that convey the magic of Harry Potter.”

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