Waterworks Taps Springs Global for Bath Line

A Waterworks-branded bath collection is being produced by Springs Global and will be available at retail in September.

The line will include towels, bathrobes, shower curtains and bath accessories. Waterworks, founded in 1978, is a North American maker of bath and kitchen faucets, surfaces, bathtubs, washstands, accessories and home furnishings, and has a number of retail showrooms across the country.

“We know that consumers shop for home through multiple channels—a consumer shopping habit that creates tremendous opportunity for Waterworks to broaden its reach,” says Joe Granger, president for Springs Global’s branded business. “We are looking forward to leveraging our leadership in the branded home fashions category and retail partnerships to take Waterworks to the next level in awareness and sales.”

Springs Global’s other brands include Wamsutta, Springmaid and Court of Versailles. The manufacturer recently partnered with fashion brand Diane Von Furstenberg for a home line.

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