WBCP, DC Comics Signs Washington Shoe for Rainwear

A range of DC Comics-inspired rainwear by Washington Shoe Company will hit stores this October, according to Warner Bros. Consumer Products. Washington Shoe’s line will include rain boots, slickers and umbrellas for kids and juniors under the manufacturer’s Western Chief and Chooka labels. The raingear will feature Scooby-Doo and DC Super Heroes, including Batman, Superman, Supergirl and Wonder Woman. The initial rollout for the fall features a Batman theme, recreating the Batsuit and includes glow-in-the-dark logos.

“Washington Shoe Company is an industry leader and the perfect partner for such a fun collaboration,” says Karen McTier, executive vice president of domestic licensing and worldwide marketing, Warner Bros. Consumer Products. “Furthermore, the DC Comics Super Heroes and Scooby-Doo are iconic characters that are beloved by kids all over the world and lend themselves perfectly to their own line of active rainwear.”

The collection will retail from $15 to $50 and will be sold nationwide at specialty stores and department stores, including Nordstrom.

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