4Kids Entertainment, licensing agent for "Penelope," inked a new agreement with apparel company Paul Dennicci to produce a juvenile clothing line for the U.K. market.
Penelope is based on a popular series of books that have sold over two million copies worldwide. The property made a successful translation to the small screen with Japan's Nippon Animation. In the U.K., the series is currently showing on CBeebies.
"Penelope has already proven to be a huge hit in Japan and is right on track for similar success throughout mainland Europe, U.K. and Ireland," says Sandra Vauthier-Cellier, managing director of 4Kids Entertainment.