CEO Doug Wood examines the strategy and value of licensing that have helped drive the growth and expansion of this popular lifestyle brand.
Toei Animation has signed a raft of European partners for new merchandise, exhibitions and more based on “Dragon Ball Super,” “Dragon Ball Z,” “Sailor Moon” and “Digimon.”
King Features and Moods of Norway have teamed up to launch a men’s apparel collection based on the classic cartoon character Popeye.
The Wildflower Group has teamed up with 540 Brands and Fencepost Productions to create a host of apparel for the fishing brand Rapala.
Bulldog Licensing has tapped a raft of partners for the U.K. video game property “Mass Effect: Andromeda,” which was released today.
The Goodyear Tire & Rubber Company and Hawke & Co have joined forces to create two rain jackets inspired by the tire company.
Vans has partnered with artist and illustrator Kendra Dandy to design a collection of illustrations across Vans footwear, apparel and accessories.
Authentic Brands Group and Greg Norman, a Hall of Fame golfer and entrepreneur, have formed a joint venture that will own and manage the golfer’s Shark brand.
Twentieth Century Fox Consumer Products has partnered with State Bicycle Co. to create a series of merchandise inspired by “The Simpsons.”
Home Made Licensing, 'Tetris’" agent in France, has tapped Blue Planet Software to create a new line of daywear and nightwear based on the classic arcade game.
Brand Central, Krispy Kreme Doughnuts’ master agent, has tapped Metrostar to manage the brand’s licensing activities throughout the U.K.
Warner Bros. Consumer Products, in partnership with DC Entertainment, has tapped Hot Topic for a limited edition fashion collection inspired by the heroines and villains of the DC Universe.
PVH has completed its acquisition of the remaining 55 percent interest in TH Asia, its joint venture for Tommy Hilfiger in China.
This summer Pepsi is taking emojis offline with a new library of more than 200 signature emojis inspired by the beverage brand that will be featured in more than 100 countries around the world.
Loudmouth Golf has added eight teams to its Genuine Major League Baseball Collection.
Retailer ThinkGeek has partnered with its new owner GameStop to open a new concept retail store in New York City.
Surf and lifestyle brand Plain Lazy has appointed Mandarin Licensing to represent the brand Europe and Australia.
Automobile Club de l'Ouest has partnered with Piloti, makers of advanced driving shoes, to create special edition driving shoes inspired by 24 Hours of Le Mans.
Disney Parks has tapped Dooney & Bourke to create a new collection of Disney-inspired handbags.
Richmond Management Group has secured several new licensing partners in categories including toys and apparel for Tiniez, a new lifestyle brand for tween girls.
Rubik’s has partnered with a number of licensees to develop a range of lifestyle products to support the brand’s extension into new categories.
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