BBC Worldwide signed Established Brands to create the first ever range of Lonely Planet branded luggage, travel accessories and apparel on behalf of the trusted travel brand.
The deal marks Lonely Planet's first foray into branded merchandise in the travel brand's 37-year history. The deal extends across a variety of platforms, and the full range of products will be available in 2012, starting with the U.K., U.S. and Australian markets.
"Lonely Planet is one of the most iconic brands in travel," says Matt Goldberg, Lonely Planet chief executive officer. "Through our guides, we've been on the road with travelers for 37 years, and we are looking forward to deepening our connection with customers via a unique range of new products that will have been tried and tested by our authors and professional travelers."