Boy Scouts Test Apparel at Target, More

Seven new licensees have recently joined the Boy Scouts of America's merchandise program, including Hybrid Apparel.

Hybrid Apparel is currently testing BSA-branded men's, women's and children's apparel at 20 Target stores. If successful, the line will launch nationally at Target. Hybrid's other retail partners include Walmart and Kmart.

This spring, Walmart will offer personalized fleece blankets from Manual Woodworkers and Weavers, where customers can visit an in-store photography kiosk and customize the product with Cub Scouts, Boy Scouts and Eagle Scouts designs, as well as with personal photos.

In addition, Camfour is producing a special-edition Ruger 22 rifle to roll out this spring at independent sporting goods and specialty stores, as well as Bass Pro Shops and Cabella's.

Other partners include:

  • Lladro for a 9-inch by 4-inch collectible "Classic Scout" porcelain figure, featuring illustrations by Norman Rockwell and the uniform worn in the 1970s (available now at Lladro Boutiques, www.lladro.com and select retail stores)

  • W.R. Case & Sons Cutlery for six pocketknives, featuring the BSA logo on the handle and steel blade (April)

  • Taylor Brands for the Schrade Old Timer and Schrade Uncle Henry pocketknife collection in a variety of styles, including collector's tin (available now at specialty stores, mass market, regional chain and national chains)

  • Sykel Enterprises for a 48-inch by 60-inch fabric print (available now at Walmart, Mary Jo's Cloth and Hancock Fabric, as well as other fabric stores and online)

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