Budapest Licensing Expo News

BLC&EE opened its doors today to welcome visitors from all over the Central and Eastern European Region. As the show started exhibitors were keen to announce deals and news about their brands. Here are some highlights:

Cop Corp Global Launches Fiona & the Funky Pirates
CopCorp Licensing chose BLC&EE for its global launch of Fiona & the Funky Pirates, the first ever spin-off property from its Barcode Kitties brand.

Star Wars Clothing to Launch at Reserved
Pan-European fashion retailer Reserved, which is part of the LPP group, will launch a line of Star Wars apparel across the C&EE region, to coincide with the forthcoming DVD and 3D film releases.

Rebecca Bonbon Signs First C&EE Deal
FremantleMedia Enterprises (FME) has secured a deal with Academy Group Ltd for Rebecca Bonbon back to school products in Russia, CIS and the Baltics.

Two New Deals for Pink Cookie
Cop Corp’s on-trend international fashion brand Pink Cookie arrives in Budapest with news of two new European licensees.

Top Retail Chain Signs Garfield for Clothing Ranges
Pan-European retailer, LPP, will launch its first line of Garfield apparel this spring thanks to a deal by licensing agent, Plus Licens.

Hot Cat: Hello Kitty’s Rapid Growth in C&EE
Hello Kitty is one of the hottest properties in the region with retail deals in negotiation and some 20 new licensees signed.

LizzyCard Signs Miami Ink
Hungary-based stationery company, Lizzy Card, has signed a deal with Fremantle Media Enterprises for the Discovery brands, Miami Ink and LA Ink for back to school stationery products.

Grani Wins with Hello Kitty 
Grani and Partners, part of the Giochi Preziosi Group, which makes tens of thousands of licensed promotional items and gadgets each year, is enjoying particular success with these new Hello Kitty sets, called “Home Sweet Home”.

LEGO Renews With Kidz Entertainment
Kidz Entertainment / EEMC and LEGO have renewed their representation agreement for a further three years.

Kidz Entertainment to Rep Discovery, Animal Planet
Discovery Channel has appointed Kidz Entertainment / EEMC to represent the brand, including Animal Planet, in Nordic and Eastern Europe.

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