Chorion Signs Deals, Little Miss Princess Debuts

Little Miss Princess is the latest character to join Chorion's Little Miss family. Meanwhile, Chorion has secured more partners for the Mr Men and Little Miss brand and has revealed upcoming 40th anniversary products.

The U.K.'s Egmont plans to release a book title based on the new Little Miss Princess in spring 2011 with a line of apparel and accessories.

Chorion recently signed new product partners for Mr Men and Little Miss. They are Digital Goldfish for apps (worldwide), Smith & Brooks for children's apparel (U.K.), Cesar for plush (France), Pixi for plastic toys and figurines (France) and Jouceo for toys (France). In addition, Mr Men and Little Miss' 40th anniversary celebration merchandise has been revealed, including a special-edition Mr. Tickle book from Egmont, collectors' edition DVD box-set from Delta and a fashion line celebrating 1971 pop culture. More products are expected.


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