Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
High Resolution Design, a plush design company, has secured two new licenses–Pringles and “Thunderbirds Are Go”–ahead of its London Toy Fair debut.
The United Nations Children’s Fund and WME/IMG have joined forces to further elevate and spotlight UNICEF’s causes.
Tangerine Confectionery has appointed The Point.1888 as its exclusive brand extension partner in the U.K.
Precious Moments has signed on three new licensees–Three Designing Women, Aya Genesis and Pixels.com–to create a host of lifestyle products.
The Goodyear lifestyle program has extended its current apparel lineup with a host of new pieces for its fall/winter 2018 collection.
Constellation Brands and CJ Global have teamed up to launch a line of Corona-branded electronic products.
Smiley has revealed a host of new product launches, as well as two new licensees, to continue to expand its presence globally.
The Martin & Osa Johnson Safari Museum has revealed several trademarks that are now available for domestic and international licensing.
Honda has partnered with DreamWorks Animation to demonstrate its new in-car augmented and virtual reality content featuring the animated movie Trolls.
Pick-and-mix confectionery brand Candyking has appointed brand extension agency Suited Brands to expand its brand into new categories throughout the U.K. and Europe.
Bret Michaels and Overstock.com will continue to expand their partnership with two Bret Michaels luggage collections by Traveler’s Choice.
DreamWorks Animation has tapped licensee Candy Treasure for Kung Fu Panda 3-branded chocolate treasure eggs.
Cold Stone Creamery will feature Batman, Superman and Wonder Woman creations as part of a promotional partnership with Warner Bros.
The British Motor Heritage has signed a raft of new licensees, extended partnerships with existing licensees and tapped sub-agents in deals brokered by Licensing Management International.
The Rainbow Fish has partnered with Colonial Needle Company for needlepoint and cross-stitch patterns based on the book series, in a deal brokered by RJM Licensing.
Carte Blanche has added licensee Kimm & Miller to its growing roster of licensees for Me to You.
Croatian design firm Manu’s character-based brand Lil’ Ledy has partnered with several licensees for new products in the stationery and back-to-school categories.
Retrobrands USA has appointed RJM Licensing, in partnership with Arabella Enterprises, to help re-launch the aspirin pain reliever brand, Aspergum.
The National FFA Organization has tapped Club Red Licensed Apparel for branded apparel specifically designed to connect with FFA supporters.
Twentieth Century Fox has tapped Red Robin to re-release the Berseker X burger inspired by the upcoming X-Men: Apocalypse film, in theaters May 27.
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