Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
Harley-Davidson Motor Company and Sailor Jerry Spiced Rum have entered a multi-year partnership that will include customized motorcycles, events and more.
The Goodyear Tire & Rubber Company and Hong Kong-based Darton Limited have joined forces to launch a new line of luggage wheels.
Rust-Oleum Corporation and Dubois Chemicals have entered into a new licensing agreement that will aim to strengthen consumer confidence in the Dubois line of car wash products.
The BMW Group has selected Brandgenuity to expand and manage its current global licensing program.
The Goodyear Tire & Rubber Company and Hawke & Co have joined forces to create two rain jackets inspired by the tire company.
AC/DC has signed on Kaufmann Export to release a series of branded car accessories throughout Europe.
Liqui Moly, a German automotive lubricant specialist and partner of the German ice hockey league team Eisbären Berlin, has expanded its sponsorship agreement worldwide to include the
Turtle Wax is expanding its investment in the eSports sector with a renewed sponsorship of the eSports team OpTic Gaming in 2017.
Jack Daniel Distillery and Indian Motorcycle have joined forces to create a second limited edition Jack Daniel’s-branded motorcycle.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
Gas Monkey Garage, an automotive restorations shop in Dallas, TX, has tapped Dickies to serve as the official apparel partner for the auto shop.
American Honda Motor Co. has appointed Earthbound Brands to take the wheel and drive the company’s licensing program.
Sports car manufacturer Aston Martin has opened its first brand experience boutique, titled Aston Martin at No. 8 Dover Street, in London’s Mayfair district.
Ferrari has announced that it will begin exploring expansion into the luxury good spaces beyond performance sport cars.
Hearst Magazines International has partnered with Seat to create a Cosmopolitan limited edition Mii, Seat’s utility vehicle, in a deal brokered by IMG.
Land Rover has partnered with British consumer electronics company Bullitt Group to develop a branded smartphone and range of electronic accessories.
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