Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
The United Nations Children’s Fund and WME/IMG have joined forces to further elevate and spotlight UNICEF’s causes.
Tangerine Confectionery has appointed The Point.1888 as its exclusive brand extension partner in the U.K.
Precious Moments has signed on three new licensees–Three Designing Women, Aya Genesis and Pixels.com–to create a host of lifestyle products.
The Goodyear lifestyle program has extended its current apparel lineup with a host of new pieces for its fall/winter 2018 collection.
Constellation Brands and CJ Global have teamed up to launch a line of Corona-branded electronic products.
The Martin & Osa Johnson Safari Museum has revealed several trademarks that are now available for domestic and international licensing.
Honda has partnered with DreamWorks Animation to demonstrate its new in-car augmented and virtual reality content featuring the animated movie Trolls.
Pick-and-mix confectionery brand Candyking has appointed brand extension agency Suited Brands to expand its brand into new categories throughout the U.K. and Europe.
Mountain Dew’s Green Label Exclusives (GLX) and FILA have teamed up to launch a co-branded footwear collaboration.
Aardman has tapped Divine Chocolate to launch a new chocolate product inspired by “Shaun the Sheep.”
SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.
Scottgames has signed five new licensees for its video game franchise “Five Night’s at Freddy’s,” in deals brokered by Striker Entertainment.
Miranda Lambert has teamed with Petmate to launch the MuttNation Fueled by Miranda Lambert brand.
The Yankee Candle Company, in collaboration with the Margaritaville lifestyle brand, has unveiled four new fragrances inspired by Jimmy Buffet.
Atlantyca has renewed its partnership with QMI to launch a new series of character-branded prepaid cards from Poste Italiane.
Land Rover has partnered with British consumer electronics company Bullitt Group to develop a branded smartphone and range of electronic accessories.
Brandgenuity has secured three European licensees to help expand the Gas Monkey Garage brand outside of the U.S.
Tommy Bahama and the New York State Office of Parks, Recreation and Historic Preservation are collaborating, in support of Long Island State Park beaches and the Jones Beach Lifeguard Corps., to provide official lifeguard uniforms.
PVH Corp. has partnered with the G Mason Group to launch a range of pet accessories inspired by the Izod brand.
Waste Management, a North American provider of environmental solutions, has partnered with SciCorp for the launch of the Waste Management Odor Disposer.
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