Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
The Goodyear Tire & Rubber Company has renewed its licensing representation for its non-tire merchandise with IMG.
Kellogg’s will transform its New York City restaurant into a limited edition Pop-Tarts Café until Sunday, Feb. 26.
Gold’s Gym has partnered with C+A Global to develop a line of branded protein powders and small kitchen appliances.
The Smiley Company has partnered with Vittel to create an on-pack promotion to help promote the water brand’s smaller format bottles this year.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
The National Basketball Association and Gatorade have entered a multi-year partnership where the NBA Development League will be renamed the NBA Gatorade League.
Hundreds of executives from the brand licensing industry’s foremost companies will converge at the NYC Licensing Summit March 2-3 for two days of business building and networking as the event nears sell out.
Emirates Official Store, the branded merchandising arm of airline Emirates, has appointed Global Icons to serve as its exclusive worldwide licensing agent.
The New York Botanical Garden has partnered with luxury retailer Frontgate to release a series of reprints from the Rare Book and Folio Collection in the NYBG’s LuEsther T. Mertz Library.
PetSmart and Ellen DeGeneres’ lifestyle brand, ED, have joined forces to launch a new pet lifestyle brand exclusively at PetSmart.
The Postal Museum, in collaboration with Heritage Licensing, has opened its archives to toy and collectible manufacturers for licensing opportunities.
Warner Bros. Consumer Products, on behalf of DC Entertainment, has tapped Rubie’s Costume Company for costumes, accessories and masks inspired by Batman v Superman: Dawn of Justice.
Croatian design firm Manu’s character-based brand Lil’ Ledy has partnered with several licensees for new products in the stationery and back-to-school categories.
Steel Urban Licensing, licensor of Graffiti Greetings, has partnered with Card.com to launch a line of pre-paid debit cards featuring various graffiti works in the U.S.
Precious Moments has completed its acquisition of Ne’Qwa Art, a producer of reverse painted glass.
Columbia University has appointed Exemplar Associates to manage its domestic trademark licensing program.
Michael Kors has entered into a lifestyle partnership with McLaren-Honda, becoming the official lifestyle partner of the world championship Formula 1 team.
General Motors has tapped Michigan-based lifestyle company The Mitten State to develop an exclusive line of t-shirts based on the company’s vintage performance cars.
Gas Monkey Garage, an automotive restorations shop in Dallas, TX, has tapped Dickies to serve as the official apparel partner for the auto shop.
Bazooka Candy Brands, a division of The Topps Company, has introduced a new range of gummies in the U.S. inspired by the animated series “Yo-Kai Watch.”
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