Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
High Resolution Design, a plush design company, has secured two new licenses–Pringles and “Thunderbirds Are Go”–ahead of its London Toy Fair debut.
Hollywood-based restaurant Pink’s Hot Dogs has appointed Firefly Brand Management to serve as its U.S. licensing agent.
Tangerine Confectionery has appointed The Point.1888 as its exclusive brand extension partner in the U.K.
Constellation Brands and CJ Global have teamed up to launch a line of Corona-branded electronic products.
Smiley has revealed a host of new product launches, as well as two new licensees, to continue to expand its presence globally.
Pick-and-mix confectionery brand Candyking has appointed brand extension agency Suited Brands to expand its brand into new categories throughout the U.K. and Europe.
Mountain Dew’s Green Label Exclusives (GLX) and FILA have teamed up to launch a co-branded footwear collaboration.
Viz Media has signed on a number of licensees to further extend the consumer products program for its animated series “Naruto Shippuden” and “One-Punch Man.”
Aardman has tapped Divine Chocolate to launch a new chocolate product inspired by “Shaun the Sheep.”
Square Enix has partnered with Menchie’s Frozen Yogurt to bring fans exclusive in-game content and a chance to win prizes based on the video game “Dragon Quest Builders.”
In honor of M&M’s Milk Chocolate Candies' 75th anniversary, the candy brand is planning a year-long celebration featuring new products and promotions.
Disney Consumer Products and Marvel Entertainment have partnered with the Campbell Soup Company to bring Spider-Man to the soup aisle.
The J.M. Smucker Company has partnered with seven Team USA athletes for a promotional campaign ahead of the Rio 2016 Olympic Games.
Creative Artists Agency has launched a new full-service culinary marketing and hospitality arm–CAA Culinary.
Beanstalk will bring the alcoholic beverage brands to new categories through lifestyle and gift partnerships.
Krispy Kreme has partnered with Cheerwine, a soft drink hailing from North Carolina, to launch a new co-branded soft drink.
Cloetta has tapped with Bon Bon Buddies to produce a Chewits-themed Easter egg for 2017 and 2018.
The Ferrero Group has appointed Global Icons to represent its Nutella and Tic Tac brands for licensing.
Rainbow Fish will serve as a feature partner of the Pizza Hut Book It! Program Give Me Twenty Reading Challenge this fall.
Nelvana Enterprises tapped McDonald’s France to feature Moose Toys’ Shopkins brand in a Happy Meal promotion.
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