Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
Toei Animation has teamed up with three new licensees to develop new products inspired by “Dragon Ball Super” for the Italian market.
The Kikkoman Corporation has named Bradford Licensing to serve as its licensing agent for the North American market.
AMC and Citizens Parking have joined forces to launch a series of pop-up restaurants based on the restaurant Los Pollos Hermanos from the television series “Better Call Saul.”
Ascot Racecourse has tapped five new licensing partners–Links of London, Christy, Christys’ Hats, Milly Green and Oliver Brown–ahead of its flagship racing festival, Royal Ascot.
PepsiCo has selected Brand Central to develop a consumer products program for its orange and fruit juice brand Tropicana.
Olive oil brand Filippo Berio has selected Beanstalk to serve as its licensing agent in the U.S.
Entenmann’s Bakery has teamed up with the Praim Group to introduce a line of branded chocolate bars, in a deal brokered by The Joester Loria Group.
Brand Central, Krispy Kreme Doughnuts’ master agent, has tapped Metrostar to manage the brand’s licensing activities throughout the U.K.
Twentieth Century Fox and Pepsi have joined forces to develop a series of digital content and real-life experiences to celebrate the third season of “Empire.”
The Perfetti Van Melle Group and Tezenis, an Italian underwear brand, have teamed up to release a new Chupa Chups-themed capsule collection.
More than 25 percent of parents in the U.S. learn about new food products as a request from their child, according to market research publisher Packaged Facts.
C3 Entertainment has tapped licensee Buzzy Seeds for a line do-it-yourself grow kits based on celebrity chef Jason Santos’ brand.
Fabrica de Tequilas Finos has created a new spirit inspired by the rock band AC/DC, called Thunderstruck Tequila.
Candyrific has teamed up with Mars to launch M&M’s brand collectible Easter eggs and dispensers.
Perfetti Van Melle has joined forces with French car manufacturer Citroën to launch a special edition 1200 C1 Mentos car.
Media company Meredith Corporation will launch a new television series based on the “Allrecipes Dinner Spinner” app, titled “Dinner Spinner.”
Dunkin’ Donuts has joined forces with the Coca-Cola Company to launch a line of branded, ready-to-drink coffee beverages.
Following the release of The Official John Wayne Way to Grill cookbook in 2015, John Wayne Enterprises has tapped Media Lab Books to release a second book, titled The Official John Wayne Family Cookbook.
Knockout Licensing has signed the first licensing partners–Taste Beauty and Goffa International–for the Rita’s Italian Ice brand.
The Royal Horticultural Society has partnered with Amelie Chocolat to produce a range of branded luxury chocolates and confections.
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