Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
The Victoria and Albert Museum has tapped two new licensees to create new products for the Japanese region.
Imperial War Museums has tapped Spotlight Licensing and Brand Management to manage its licensing program in the North American market.
The RSPCA has partnered with Widdop and Co. to launch a new gift range inspired by the heritage of the U.K. animal welfare charity.
Skechers Performance U.K. Division has partnered with Breast Cancer Care to support women across the U.K. who are facing the disease.
Historic Royal Palaces and high street fashion retailer Hobbs have teamed up once again to debut a new spring/summer palace collection of apparel and accessories.
Seltzer Licensing Group has tapped five new licensees across multiple categories to expand the brand licensing program for the American Red Cross.
Tesco has expanded its online Help for Heroes personalization range with a number of products in honor of Mother’s Day in the U.K., March 26.
U.K.-based animal rescue center and charity Battersea Dogs & Cats Home has appointed The Point.1888 to serve as its brand extension partner.
Brand management agency The M Zone has secured a number of new licensing partners for the lifestyle brand Lovethislife.
The New York Botanical Garden has partnered with luxury retailer Frontgate to release a series of reprints from the Rare Book and Folio Collection in the NYBG’s LuEsther T. Mertz Library.
Girl Scouts of the USA has tapped Riley Blake Designs to create a new range of branded fabrics.
The American Diabetes Association has appointed LMCA to serve as its exclusive global licensing agency.
Girl Scouts of the USA has partnered with Macy’s to debut the first-ever Girl Scout-themed float in the 90th anniversary Macy’s Thanksgiving Day Parade, Nov. 24.
WWF España, also known as WWF Adena, has tapped CPLG to serve as its licensing agency in Spain.
U.K.-based KidsOut has partnered with OpSec Security, a company focused on protecting, authenticating and enhancing brands, to launch a new cause related licensing program for the charity.
Help for Heroes, the U.K. charity that provides support for wounded, injured or sick service personnel, veterans and their loved ones, has launched a new line of personalized Christmas decorations.
The British Museum has tapped Arley House to produce a range of branded fabrics illustrated with designs from the Museum’s collection.
The United Nations Children’s Fund and WME/IMG have joined forces to further elevate and spotlight UNICEF’s causes.
License! Global taps Maxine Lister of The Natural History Museum to discuss the Museum's current and new licensing initiatives.
U.K.-based charity Help for Heroes has signed five licensing partners to develop new products across categories such as stationery, fragrances, greeting cards and more.
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