'Duck Dynasty' Takes Flight

A+E’s top-rated show, “Duck Dynasty,” has eight new licensing partners in a series of deals brokered by Brandgenuity, the New York-based licensing agent that represents several A+E properties.

New licensees for the hit reality show include Changes, Club Red, Greensource and Paramount for apparel, Halpern for work gloves, flashlights and novelties, MJC for sleepwear, Outdoor Cap for headwear and Treehouse Kids for toys and play sets.

Duck Dynasty products can now be found at outdoor retailers including Bass Pro and Cabela’s and mass retailers such as Walmart. 

“‘Duck Dynasty’ has attracted millions of dedicated viewers seeking to engage with the program in numerous ways,” says Kate Winn, senior vice president, A+E Networks Consumer Products. “We’re excited that we’re able to offer unique licensed products at multiple retail levels, inviting fans to deepen their relationship with the Robertson clan, as well as the network.”

Brandgenuity plans to continue expanding the Duck Dynasty licensing program with new partners in apparel, accessories, outdoor/sporting goods, toys and games.

“Duck Dynasty” takes viewers inside the life of the Robertson family, a bearded, camo-clad clan of entrepreneurs, as they continue to build their duck hunting empire.



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