Artists typically use their personal expression and creativity to produce paintings, drawings, or collage images, but translating that art for licensed product often becomes quite a challenge. Categories of interest for attendees visiting the upcoming SURTEX show, which will be held May 18 through 20 at New York City's Jacob K. Javits Convention Center, include decorative fabrics and textiles, digital scrapbooking, rugs, wallpaper, and apparel. Artists who are looking to license their work should consider creating art that is applicable for these categories.
Within the last several months, art has had quite an influence on the apparel and accessories categories and I only anticipate that this trend will gain momentum as we move forward. See for a preview of what's being shown at SURTEX.
The home has been another key area of interest for artists, and the total market for wall decor soared to $49.6 billion in 2005. Inside, you'll find an update on the wall decor market and the opportunities that exist, particularly for murals. Dan Timberlake, C.O.O. & general counsel, Bob Timberlake Inc., also shares some insight on the success of the Bob Timberlake brand, which is regarded as one of the most significant branding/marketing programs in the last 50 years.
As always, feel free to contact me with any comments, questions, and future story ideas at (212) 951-6635, or via e-mail at firstname.lastname@example.org