Twentieth Century Fox Consumer Products has joined forces with online entertainment retailer Zavvi, part of The Hut Group, to fete the 20th anniversary of the cult television series “Buffy the Vampire Slayer.”
Marvel Studios and Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division, have teamed up to feature Guardians of the Galaxy Vol. 2 on its packaging to promote the release of the movie’s soundtrack.
The NFL Players Association, via its licensing arm NFL Players Inc., has partnered with the rideshare company Lyft to give players reliable transportation options for the upcoming season as well as help them with planning for a future career after the game.
The National Football League Players Association, via its newly formed athlete-driven accelerator the OneTeam Collective, has partnered with Whoop, making the brand the officially licensed recovery wearable of the NFLPA.