Although they're aunched only for a limited time, pop-up shops produce "heat-of-the-moment opportunitites" to reach a new audience.
Playboy Enterprises, in conjunction with Merchants Hospitality and Cachet Hospitality Group, has unveiled plans to re-open a Playboy Club in New York City.
Alton Towers Resort has announced two new attractions inspired by the series “The Furchester Hotel” and “Go Jetters” that will open at CBeebies Land this year.
Disney Cruise Line has announced that its event Star Wars Day at Sea will return aboard 15 of its Disney Fantasy sailings in 2018.
Walt Disney Parks and Resorts, in conjunction with the Hong Kong Government, has opened the first-ever Marvel-themed ride, titled Iron Man Experience, at Hong Kong Disneyland.
Viacom International Media Networks and Coral World Park Undersea Resorts have joined forces to develop a new Nickelodeon resort and attraction in the Philippines.
Cirque du Soleil and Felix & Paul Studios have launched a new virtual reality experience, titled Dreams of “O.”
The Circuit of Wales has signed on with The Extreme Sports Company, owner of the Extreme lifestyle brand, to develop an Extreme-branded sports, leisure and entertainment destination.
Viacom International Media Networks, Sanshui New Town Management Committee and Hong Kong Elite Global Group have joined forces to build the Foshan Cultural and Ecological Coastal Project, which will include the first Nickelodeon theme park in China.
Disney and ABC will kick off the fifth annual Magic of Storytelling campaign with a series of activities between now and March 31, including the second annual Disney Reads Day, Feb. 4.
Amy Kule, executive producer, parade and fireworks, and group vice president, annual events and partnership marketing, Macy’s, will leave the company this March.
In celebration of Kidz Bop’s 15th anniversary, the children’s music brand is hitting the road with a new “Life of the Party” U.S. tour.
The Sea Life London Aquarium has partnered with BBC Earth to use its natural history series “Frozen Planet” in a new permanent attraction–"Frozen Planet: Face to Face."
The Penn Museum will host a “Legends of the Hidden Temple” night, April 20.
The San Jose Giants, a minor league baseball team for the San Francisco Giants, hosted Nickelodeon Night featuring SpongeBob SquarePants on Saturday.
Six Flags Great America, in partnership with Warner Bros. Consumer Products, has unveiled a new 4D interactive ride–Justice League: Battle for Metropolis.
Sony Pictures and Lyft have joined forces to launch Ghost Mode, an option in the Lyft app that will offer Ecto-1 car rides to passengers in cities throughout the U.S.
Eleague, an eSports organization established by Turner and WME/IMG, and Faceit, a competitive gaming platform, have partnered to produce the “Overwatch” Open tournament.
Sinking Ship Entertainment and The Fred Rogers Company have partnered with Mills Entertainment to produce a live musical production based on the kids’ series, “Odd Squad.”
Cartoon Network and the Intu Trafford Centre in Manchester, U.K., have joined forces to launch an interactive “Ben 10” experience.
The Moomin brand will continue to expand in Japan with a year of celebrations to coincide with the 100th anniversary of Finland’s independence followed by the opening of a new theme park.
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