Although they're aunched only for a limited time, pop-up shops produce "heat-of-the-moment opportunitites" to reach a new audience.
The 2017 NHL Fan Fair, part of the 2017 Honda NHL All-Star Weekend, Jan. 26-29, will host the third annual NHL Mascot Showdown, featuring all 27 NHL mascots.
The International Olympic Committee and the Alibaba Group have secured a long-term partnership that will last through 2028.
Target has unveiled a series of national, local and charitable initiatives to mark its partnership with Major League Soccer and its largest-ever push into team sports.
Lifestyle brand Tommy Bahama has signed PGA Tour player Ricky Barnes to an exclusive multi-year wardrobe agreement.
The exhibition basketball team Harlem Globetrotters has appointed Suited Brands as its licensing agent in the U.K.
The Voit Corporation, a sporting goods manufacturer, has appointed Las Vegas-based One Entertainment to serve as its licensing agent in North America.
The National Hockey League has unveiled the designs of the jerseys that will be worn during the 2017 Honda NHL All-Star Game at the Staples Center in Los Angeles, Calif., Jan. 29.
Head Sport has tapped Falcon Footwear, an affiliate of the Eastman Group, to create Head-branded footwear for the North American market.
The Circuit of Wales has signed on with The Extreme Sports Company, owner of the Extreme lifestyle brand, to develop an Extreme-branded sports, leisure and entertainment destination.
Inter Milan, one of Italy’s premiere soccer clubs, has appointed One Entertainment to serve as its licensing agent in the U.S. and Canada.
Toy manufacturer Playmobil will expand its NHL product line as part of the company’s continued partnership with the National Hockey League.
The Collegiate Licensing Company has signed two multi-year extensions with the University of South Carolina and Operation Hat Trick.
Hudson’s Bay Company has unveiled its Team Canada collection that athletes will wear for the upcoming Rio 2016 Olympic and Paralympic Games.
The National Football League and the National Football League Players Association have signed a long-term agreement with Topps to publish digital trading cards in the “Topps NFL Huddle” app.
NASCAR has partnered with Xbox and its racing game franchise “Forza Motorsport” to launch a NASCAR expansion pack for “Forza Motorsport 6.”
Speedo USA, a division of PVH Corp., has partnered with Olympic swimmer Missy Franklin to create a line of performance suits for women and girls.
UFC has tapped Topps to launch its first branded digital trading card app, “Topps UFC Knockout 16.”
The Collegiate Licensing Company and Gonzaga University have agreed to an eight-year expansion of their partnership that will see the CLC continue to manage the university’s trademark licensing program.
As the National Football League prepares to kick off the 2016-17 season, Natara Holloway of the NFL shares how the organization has changed its merchandising initiatives based on its consumers’ needs.
Seven North American e-sports teams have joined forces to create an organization dedicated to professional players, titled Professional eSports Association.
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