Zinkia and master toy licensee Bandai appointed Giochi Preziosi master toy distributor for Pocoyo in Italy. Giochi Preziosi will release a line of branded products in Italy beginning in Spring 2011 that includes plush toys, figurines, vehicles and activity toys.
The animated series currently has more than 150 licensees worldwide, more than 2,000 references in the market and more than 350 million hits on YouTube.
"This is an important deal which gives Pocoyo strong brand visibility in the Italian market," says Fernando de Miguel, managing director and chief executive officer of Zinkia. "If figures are similar to the success we've enjoyed in Spain, we could be selling over 2.5 million toys in Italy and achieving strong commercial growth."