IMG Licensing has been named as the global brand licensor for General Nutrition Centers.
Together the partners plan to develop a wide-ranging line of branded consumer products, including food and beverage, fitness and wellness equipment, apparel, health and body products and fitness accessories.
"IMG Licensing is proud to work with GNC—a brand that revolutionized the market for nutritional, diet and energy products aimed at the millions of athletes looking to 'Live Well' everyday," says Tim Rothwell, IMG's executive vice president and managing director of worldwide licensing. "The equity and credibility that GNC has engendered with consumers around the world will ensure the success of an expanded line of related products bearing its name."GNC operates more than 6,600 retail locations around the world.