Advanstar Licensing and the exclusive sponsors of Licensing Expo–the International Licensing Industry Merchandisers’ Association–have announced that actress, fashion icon and entrepreneur Gwyneth Paltrow will deliver the 11:30 a.m. keynote address at Licensing Expo 2013.
The presentation will be followed by a question-and-answer session with Paltrow and her business partner, fitness expert Tracy Anderson, and will be led by Tony Lisanti, editor-in-chief of License! Global magazine.
“Advanstar Licensing is delighted to welcome Gwyneth Paltrow as keynote speaker at Licensing Expo,” says Jessica Blue, vice president, Licensing Expo. “We look forward to sharing her business knowledge and experience of building successful brands with show attendees.”
This year’s Expo will open on the morning of June 18 with an Executive Keynote Panel featuring four senior industry executives. Details of this keynote panel will be announced shortly.
More than 5,000 brands seeking licensing partners and product collaborations will be represented at the expo, which will take place June 18-20, at Mandalay Bay Convention Center in Las Vegas, Nev.
Paltrow’s keynote, entitled ‘”Brands on the Brink of Global Expansion,” will take place on the first day of the Licensing Expo and is free for all attendees.
Speaking in her capacity as founder of Goop.com, a digital media company and lifestyle resource, and as co-owner of the Tracy Anderson brand, Paltrow will discuss her strategy forglobal expansion.
"I am pleased to be addressing this business audience relating to the growth and global expansion of both the Goop and Tracy Anderson brands," says Paltrow.
Paltrow and Anderson will also be exhibiting in the new Fashion District area at Licensing Expo where they will launch global extensions for the Tracy Anderson brand, which currently includes fitness content, custom machinery and equipment, four state-of-the-art fitness studios in the U.S. and a range of DVD fitness programs.