Huffy Corporation announced a licensing agreement with Marvel Entertainment to produce products for five popular Marvel properties.
Huffy will support Marvel Studios' Thor, Captain America: The First Avenger and The Avengers movies with products in the U.S. and Canada. Products will begin to hit stores in May to support the release of Thor, and roll out will continue through next year.
The agreement marks the first partnership of the two renowned brands. Huffy bicycles and scooters for Spider-Man Classic and Marvel Heroes are in development and will be available to the same retailers.
"We are very happy to be working with Huffy, a trusted brand in the marketplace, on this exciting line of bicycles and scooters featuring our legendary Super Heroes,” says Paul Gitter, president of consumer products for North America at Marvel Entertainment. “We are continuing to expand our licensing program across an array of categories with unique products that appeal to both parents and children."