The inaugural Licensing Expo Japan will be held in conjunction with IFF MAGIC Japan, April 26-28, at Tokyo Big Sight.
Authentic Brands Group has acquired a 51 percent majority stake in the American heritage brand Frye from Global Brands Group.
Jen Widerstrom, a health and fitness trainer and co-star of “The Biggest Loser,” has appointed All American Licensing to represent her brand for licensing.
Happy Ink has tapped licensing executive Brad Bushell to help build long-term partnerships for its new property, Hamsta World, in North America.
Activision has appointed Tinderbox, the digital division of Beanstalk, to represent its video game franchise “Call of Duty” for licensing in Europe.
Imperial War Museums has tapped Spotlight Licensing and Brand Management to manage its licensing program in the North American market.
Punk rock pioneer Iggy Pop has named Artist Legacy Group as his global brand representative.
The I Love Las Vegas brand has appointed Lawless Entertainment to serve as its worldwide representative (excluding North America) for licensing, merchandising and publishing.
The Smiley Company has tapped Walton Brown to serve as its exclusive licensing agent for the Greater China region.
London-based content distribution company Media I.M. Incorporated has appointed Evolution to represent the animated series “Sunny Bunnies” for licensing, merchandising and promotions rights in North America.
Rainbow has tapped ProSiebenSat.1 Licensing to represent its series “Maggie & Bianca Fashion Friends” across the German-speaking region.
Sondra Celli, an award-winning designer and star of TLC’s “My Big Fat American Gypsy Wedding,” has appointed The Brand Liaison to represent her brand.
Enjoy Movies and Big Cinema have appointed Brand4rent to handle the licensing initiatives for the first Russian super hero movie, Guardians.
Comedy brand Just for Laughs has appointed Brandvida, a media and merchandising boutique agency, to represent the brand in North America.
The Juventus Football Club has appointed IMG to represent its brand across a number of Asian territories, Australia and New Zealand.
The Estate of Yogi Berra and Steiner Sports have appointed licensing agency Beanstalk to represent the late baseball player for advertising, media campaigns and long-term brand associations.
Milady, a part of Cengage Learning, has appointed LMCA to build a comprehensive licensing program and serve as its exclusive global licensing agent.
The Coolabi Group has appointed Landmark to represent Poppy Cat in Japan.
U.K.-based charity Help for Heroes has appointed JELC to serve as its licensing agent in the outdoor and gardening categories.
The adult lifestyle and fitness brand Gold’s Gym has tapped Rocket Licensing to serve as its agent in U.K.
Perpetual Licensing has signed on to serve as the exclusive North American licensing agent for the children’s animated series “Nutri Ventures.”
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